The most expensive search we measured
In our GTA contractor search costs study, "basement renovation Vaughan" was the most expensive of all 330 searches we measured, at an average of about US$64 per Google Ads click. Basement finishing clicks across Vaughan averaged about US$54, and the city overall averaged US$14.29 a click across 10 trades.
For basement and renovation contractors, that makes ranking organically in Vaughan unusually valuable: every visit from the map pack or the organic results replaces a click that would cost more here than almost anywhere else.
What it takes to reach the Vaughan map pack
In our October 2026 GTA Google Reviews Benchmark, the median contractor in the Vaughan map pack top 3 had 62 Google reviews, with the middle half between 32 and 98. Roofing and landscaping were the most crowded, with top-3 medians of 129 and 119 reviews, while general contractors had a median of 27 and excavation even fewer.
Photos mattered as much as anywhere: top-3 Google Maps profiles in Vaughan had a median of 62 photos, against about 24 for those ranked 11th to 20th.
Woodbridge, Maple, Kleinburg and beyond
Vaughan's communities are distinct, and homeowners often search by them. We build pages for the communities you want work in, set your Google Business Profile service area to match, and track your map position in each.
