The second-toughest map pack in the GTA
In our October 2026 GTA Google Reviews Benchmark, the median contractor in the Mississauga map pack top 3 had 75 Google reviews, with the middle half between 37 and 110. Only searches for Toronto itself needed more. Roofing was in a league of its own: every roofer in the Mississauga top 3 had more than 200 reviews.
Other trades were far more reachable. The median top-3 custom home builder had 28 reviews and the median concrete contractor 19. Reviews also were not the deciding factor on their own: on Google Maps, the most-reviewed business made the top 3 in just 1 of 10 Mississauga searches, and top-3 profiles had a median of 59 photos against 36 for those ranked 11th to 20th.
The most expensive clicks in the GTA
In our GTA contractor search costs study, Mississauga had the highest average Google Ads cost per click of the nine GTA cities we measured, at US$15.45. A single click on "basement renovation Mississauga" averaged about US$50, and "kitchen remodel Mississauga" about US$23. The searches we measured that name Mississauga add up to about 4,540 a month. Roofing was the most searched trade, and "basement waterproofing Mississauga" the busiest single search.
At those prices, every visit you earn from the map pack or the organic results is money you don't spend on ads.
Neighbourhood by neighbourhood
Mississauga is large enough that a homeowner in Port Credit and one in Meadowvale may see different contractors in the map pack. We set up pages for the areas you want work in, match your Google Business Profile service area to them, and track your map position across the city.
